Content Repurposing Workshop



So many of us have a ton of content on our hard drives, but no plan on how to use it. This workshop will help you use your content in the most efficient way possible : PDF Course Book | PDF Action Guide | PDF Cheatsheet | PDF and XLS worksheets

Ready to Maximize the Value of Your Existing and Future Content? Find Out More…

As a business owner or service provider,  you know that keeping your brand relevant and recognizable requires a steady stream of valuable content.

It can feel impossible to keep up.

And it’s not just written content. There’s a demand for short-form videos, podcast episodes, infographics, and more. So, what can you do when you lack the resources, motivation, inspiration, or skill to create fresh new content consistently?

Most small business owners aren’t in the actual business of content creation…but it can sometimes feel like they are.

They have a primary business to attend to, but content production, and its associated tasks, end up taking up excessive amounts of time and effort.

  • Are you tired of struggling to create new content?
  • In a creative slump?
  • Pressed for time?

There is an easier way…

Repurpose your content!

Original material requires brainstorming, research, content creation, and time and effort that many small business owners just don’t have.

Repurposing to the rescue!

Instead of creating new content from scratch, take existing content and adapt it for use in different formats, on different platforms, for different purposes.

The possibilities are endless. You can repurpose:

  • Written content into video content
  • Video content into audio content
  • Audio content into visual content
  • Visual content into multimedia content

And so much more.

Repurposing content isn’t simply a time-saving tactic – it’s a smart way to extend the lifespan of your content and reach a broader audience. Whether you choose to transform blog posts into infographics or podcast clips into social media posts, you’ll breathe new life into your content and maximize its value.

Content repurposing has numerous benefits:

  • Save time and effort
  • Broaden your content’s reach
  • Enhance SEO and visibility
  • Reinforce brand identity
  • Maximize ROI

And more!

But if you don’t repurpose your content, your business could face several negative consequences…

If you just give up and produce content sporadically, you’ll experience a loss of customer engagement, lower search engine rankings, missed sales opportunities, and more. You’ll also be at an extreme competitive disadvantage.

If you dedicate too much time to content creation, you may miss out on opportunities for business growth, networking, new product development, and more, potentially jeopardizing the health of your business.

Work smarter, not harder!

By repurposing, you can extend the life of your content by reimagining it and tailoring it to different mediums, platforms, learning styles, audiences, and more.

You’ll stop wasting time and start focusing on activities that align with your business objectives.

“But I have no idea where to start!”

That’s why we are sharing this workshop – so you can get started repurposing your content right away and create a step-by-step plan to extend the value of your existing and future content.

You’ll establish a repurposing plan and goals and conduct a high-level content audit. You’ll discover how to select the content to repurpose and transform it into different mediums and formats. You’ll also learn how to create new, adaptable content with future repurposing in mind.

This 6-module course will take you step-by-step through the process of repurposing your content to maximize its impact and effectiveness.

It will not only show you how to get started, but also show you how to…

  • Define your repurposing goals and perform a targeted content audit to identify prime opportunities to breathe new life into existing content.
  • Seamlessly transform core content from one format to another, maximizing its impact and adapting it to different platforms and audiences.
  • Multiply the value of one piece of content into a variety of digital marketing assets, from social posts to email series, spreading its impact across various channels.
  • Craft new content with adaptability in mind from the outset, ensuring streamlined repurposing while maintaining message consistency.
  • Develop a content repurposing calendar and one-month action plan to optimize your workflow, reinforce accountability, and elevate the overall value of your content library.
  • Implement your new skills and strategy, planning future action steps so you can achieve and exceed the goals you set for this course.

This course is for resource-strapped small business owners and entrepreneurs who want to produce a consistent flow of content to market and grow their business – without a steep time commitment or resource drain.

By the time you complete this course, you’ll have produced repurposed content and developed a content repurposing calendar and a one-month action plan to help you achieve your content marketing and digital marketing goals.

Content Includes:


Module 1 – What Content Should You Repurpose?
Lesson 1: The Benefits and Goals of Repurposing Content
Lesson 2: Select Your Content to Repurpose

Module 2 – How to Transform Content into Different Mediums
Lesson 1: Transform Your Written Content
Lesson 2: Transform Your Video Content
Lesson 3: Transform Your Audio Content
Lesson 4: Transform Your Visual Content

Module 3 – How to Repurpose Your Content for Marketing
Lesson 1: Repurpose Your Content for Social Media
Lesson 2: Repurpose Your Content for an Email Series

Module 4 – Create New Content with Repurposing in Mind
Lesson 1: Plan Your New Content
Lesson 2: Create an Outline for Your New Content

Module 5 – Create a Content Repurposing Calendar & Action Plan
Lesson 1: Set Content Publishing Dates
Lesson 2: Create Your Repurposing Action Plan

Module 6 – Next Steps

When you take this workshop, you’ll learn how good it feels to have a content repurposing plan in place that will extend the value of your material and free up your time!

Delivered VIA: PDF Course Book, PDF Action Guide,  PDF Cheatsheet, PDF & XLS Worksheets

Thank You,
Justin Popovic and Ted Payne
Tools For Motivation – Contact Us Here


Release Month:

March 2024

Release Day:



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