Email Marketing: Beyond The Basics



As someone who relies on the internet to promote your business and generate sales, you understand the importance of email marketing.

Email marketing allows you to communicate directly with your audience.

You probably use to it welcome new people, introduce your brand and products, present offers, educate your audience, and more.

But are you TRULY harnessing the power of email marketing?

Even with all the digital marketing options now available to us (social media, conversational marketing, SEO etc.), email marketing is STILL one of the most powerful and effective ways to connect with your audience.

But so many small business owners settle for ‘OK’ results, failing to appreciate email marketing for the powerhouse it is.

They’ll choose an email marketing platform.

Set up a list.

Attract people with a lead magnet.

Create an opt-in form.

Develop an email marketing campaign consisting of 4-5 emails.

And that’s it…

If this sounds like you – you’re missing out.

  • There are an estimated 4 billion daily email users.
  • Over 300 billion emails are sent and received every day.
  • Email marketing ROI is anywhere from $36-$42 for every $1 spent.

As with everything in business (and life!), if you don’t continue to expand your knowledge and nurture your email marketing, you’ll get left behind.

  • Have you neglected your email marketing, setting it up as a ‘one and done’ project?
  • Are you intimidated by your email marketing platform and prefer to stick with what you know?
  • Is your email list large, unwieldy, unsegmented, or untagged?
  • Do you find split testing overwhelming, too much trouble, or too confusing?
  • Do you lack a reliable way to measure your progress?

If you answered YES to any of these questions, your emails won’t deliver the results you want.

Go ‘beyond the basics’ and you’ll amplify the impact of your email marketing!

Are you ready to:

  • Reach a highly-targeted, captive audience and engage with them
  • Deliver valuable information and powerful offers to the right people, at the right time
  • Automate and simplify the whole process, targeting multiple segments at different stages of the customer journey
  • Convert more prospects into customers (and even brand advocates!)
  • Establish lasting relationships and secure repeat customers?

All it takes is a relatively simple skills upgrade and digging a bit deeper into your email marketing platform…and you’ll be able to achieve incredible results.

Focus on tactics and techniques like segmentation, automation, and personalization and you’ll be on your way.


This 6-module eBook will teach you about the key elements that should be on every email marketer’s to-do list…once they’ve mastered the basics.

This includes sending personalized content, creating automated email series that correspond to each stage of the buyer’s journey, using tags wisely to manage actions, list segmentation, using automation triggers and workflow maps, and split testing.

But there’s more…

  • Email Marketing: Beyond The Basics will also teach you how to:
  • Determine your strategy for using lists and tags so you can keep your email platform well-organized and optimally set up for using advanced features.
  • Segment your subscriber list in different ways to refine your email targeting and ensure you’re delivering content to people who will be most interested in it.
  • Map out your initial email automations that will have the biggest impact on your goals, increasing engagement without tripling your workload.
  • Select email personalization tactics you can easily implement to increase engagement and conversions, along with how you will acquire the information you need.
  • Optimize your email marketing results by split-testing different elements and regularly tracking key metrics, making changes as needed to improve your results.
  • Apply email marketing best practices and be prepared to test out next-level tactics, continually expanding your email marketing skills and level of success.

Start today and get ready to leverage the ‘beyond the basics’ features in your email marketing platform that will increase your engagement, conversions, and sales!


Module 1 – How to Use Lists and Tags Together
Lesson 1: What Are Lists?
Lesson 2: What Are Tags?
Lesson 3: Define Your List + Tag Strategy

Module 2 – List Segmentation Essentials
Lesson 1: What Are List Segments and Why Are They
Lesson 2: List Segmentation Tactics

Module 3 – Automate Your Email Marketing
Lesson 1: What Are Automations and Why Do You Need
Lesson 2: Pulling the Trigger-How to Set Automations into
Lesson 3: Choose an Automation and Map it Out

Module 4 – Personalize Your Email Marketing
Lesson 1: What Is Email Personalization and Why Is It
Lesson 2: Personalization Tactics and the Role of Tags

Module 5 – Test and Measure Your Email Content
Lesson 1: What Is Split Testing and How Can You Use It?
Lesson 2: Which Metrics Should You Track?

Module 6 – Next Steps

Delivered VIA: PDF

Thank You,
Justin Popovic and Ted Payne
Tools For Motivation – Contact Us Here








Release Month:

January 2023

Release Day:



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