The Art of Storyselling [Personal Use]


Wildly successful storyselling starts here:

The earliest human beings used stories to convey important information. From where to get the best fruit to areas to avoid, humans told stories and our brains evolved to remember them.

Sharing stories to sell is a powerful way to connect with customers, and our brains are hardwired to remember stories and share the good ones.

But storytelling by itself is not enough.

You may already tell some stories on your website, in your emails, and in your status updates. But you’re missing that elusive something.

Storytelling vs. Storyselling

  • Storytelling can be used to convey important information, to entertain, or to influence,
  • Storyselling has a clear objective: to inspire your audience to act.

Storyselling is storytelling with that little extra pizazz that appeals to your target audience, has brand consistency, and includes a strong call-to-action.

  • Storyselling makes you stand out from the competition because you’re talking to your audience in a real, authentic way that no one else can do or is capable of
  • It makes you BULLET-PROOF from your competition because your individual YOU-ness can never be duplicated, copied, or replicated
  • It has everyone in your market space paying attention to you (in a great way).

Using storyselling strategies doesn’t mean picking one randomly and implementing it. You need to establish the very human connection missing in many stories.  You need to activate emotions and the subconscious. Your audience becomes more receptive to purchase, and you become memorable and shareable.

Sound good? Great! Because we’ve put together “The Art of Storytelling” with all the things you need to plan for increasing your sales through storyselling right away!

This 6-module course will help you create compelling stories that can help you sell …even if you’ve struggled with this in the past.You’ll love learning about all the different ways that you can incorporate storyselling into your sales process.

Using stories when selling helps your audience understand who you are, what your offer is all about, and why they should care.

The Art of Storyselling Content:

  • Introduction
  • Module 1 – Always Start with a Clearly Defined Goal
    • Lesson 1: Start with a Goal
    • Lesson 2: Find the ‘Hook’ for Your Story
  • Module 2 – Outline the Elements of Your Core Story
    • Lesson 1: What Makes a Good Story?
    • Lesson 2: Your Core Story
  • Module 3 – Stories for Every Stage of Your Customer’s Journey
    • Lesson 1: Mapping Out the Customer Journey
    • Lesson 2: Variations on Your Core Story – Awareness
    • Lesson 3: Variations on Your Core Story – Consideration
    • Lesson 4: Variations on Your Core Story – Decision
  • Module 4 – Where and How to Tell Stories at Each Stage of the Customer Journey
    • Lesson 1: Stories for Customer Awareness
    • Lesson 2: Stories for Customer Consideration
    • Lesson 3: Stories for Customer Decision to Buy
  • Module 5 – Create Your Storyselling Plan
  • Module 6 – Review and Refine

By the time you’ve completed this course you’ll have created your own actionable Storyselling Plan by doing the following…

  • Identify your product’s unique value proposition and target audience so you can create your sales story ‘hook’
  •  Develop a core story to build upon throughout your sales process, applying a proven formula and a consistent theme
  • Map your customer journey so that you can incorporate stories into each stage, moving your customers from awareness to consideration to their decision to buy your product or service
  •  Choose where and how to tell your stories, using popular storytelling strategies to connect with your audience and motivate them to take action
  • Create a storyselling plan and measure the effectiveness of the plan over time so that you can meet your storyselling goals
  •  Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course

This course is delivered by PDF, it contains an action guide, a course book , cheat sheet and everything you need to successfully fill your content with the perfect stories.


Release Day:


Release Month:

September 2021


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