The First Impression Formula



Help your audience unlock the secret to unforgettable first impressions, both online and offline, with our exclusive PLR package. Not only will you receive the insightful ebook, but also an audio version for on-the-go learning, a detailed workbook to cement your knowledge, and extensive branding and marketing materials.

Private Label Rights included (see license at bottom of sales page) so you can share this powerful information with your audience.


The highlight of this suite is a powerful 34 Page (7000 word) guide that teaches people how to make a good first impression: offline and online.

Provided in the following formats: docx/pdf/pages/txt

Sections Include:

  • Introduction
  • Why First Impressions Matter
  • Definition of First Impressions
  • Examples of First Impressions, Both Good and Bad
  • Importance of First Impressions
    • The Dangers of Getting It Wrong
    • The Benefits of Delivering a Good First Impression
  • Traditional First Impressions
    • Body Language
    • Verbal Communication
    • Appearance
  • Modern First Impressions
    • Online Presence – Social Media
      • What Does Your Profile Pic Look Like?
      • Clean up Your Profile Data
      • Be Careful about What You Share, It Defines You
      • Show up Consistently
      • Don’t Sell
    • Email Communication
      • Add a Signature File
      • Consider Two Different Email Accounts
      • Use Their Name
      • Take the Time to Check Your Grammar, Punctuation, Spelling
      • Get to the Point
      • Respond Quickly
      • Ask for Their Communication Preference
    • Video Calls
      • Check the Sound Level
      • Preview Your Shot
      • Check Your Background
      • Be a Pro, Speak to the Camera and Not the Monitor
      • Don’t Forget the Mute Feature
      • Dress Appropriately, from Head to Toe
  • Conclusion

2 Styles of 3D eCovers with editable PSD included…


This is a transformative companion workbook to the eBook. It guides readers through a series of reflective exercises and strategic plans, empowering them to understand first impressions and how to make sure they make memorable ones.

Provided in the following formats: .DOCX | .PDF

Audio Book

The main report comes with an A.I. generated audio book so you can maximize content delivery options.  Provided in the following formats: mp3

Length: ~31 mins

Lead Gen Report

This package includes a mini-report that complements the main report.  This guide is perfect to use as “opt-in bait”. It includes it’s own 3D eCover with editable flat images included.  Provided in the following formats: .doc | .txt | .pdf | .pages

Autoresponder Series

Nurture leads with this AR series relating to the main topic. Provided in the following formats: .doc | .txt | .pages

Trainer’s Slidedeck

The main guide is also broken down into an easy-to-follow slidedeck perfect for presentations. Provided in the following formats: .ppt | .keynote

Ten Related Articles

Ten 400+ word articles that you can post and repurpose any way you want.  The articles are provided in the following formats: .doc | .txt | .pdf | .pages


  • Why Digital First Impressions Are So Important
  • Proven Practices For Leaving A Great First Impression
  • The 50-30-20 Ratio For Making A Great Impression On Social Media
  • The Psychology Of Colors Can Help You Make A Great First Impression
  • New Job – Use These 5 Tips To Make The Best Impression
  • People Are Judging You Online Before They Meet You In Person
  • 5 Tips To Win Over Your Current Or Future In-Laws
  • Are You Speaking The Right Language To Make A Positive First Impression Online
  • Do This To Make A Great First Impression At Work
  • 3 Tips For Making A Positive First Impression At Your New Job

Ten Canva Blog Banners

A new feature we are testing here at ToolsForMotivation. We are including blog banners for the above articles. The headers were built in Canva so that anyone can easily edit them to their liking and then export them. You will find a PDF file that has links to each blog banner. Provided in: PDF 

Two Mini-Reports

The above articles formatted into 2 separate mini-reports.  These reports include areas for your branding and website. The articles are provided in the following formats: .doc | .txt | .pages

Remote Worker Reports

Ten Article Slidedecks

Each article is also repurposed into a slidedeck.  Use these slidedecks to share on slide sharing sites, or to create videos.  Provided in the following formats: .ppt | .keynote


This checklist is an overview of the main report.  It breaks the report into easy to read point form format.  This is perfect for hand-outs or to use to build interest in the main guide. Provided in the following formats: .doc | .txt | .pdf | .pages

20 Tip Posters

These 20 large images (800px by 1000px) are created by our in-house designer.  Each poster includes a tip related to the main report’s topic.  These posters can be shared on your website, blog or social networks.  Provided in the following formats: .jpg | .psd (editable) | also includes a plain text version of the tips

Tips Video

We now include the tips in an all new hi-def video format! This short video is perfect to use on your social media sites or blog. Source slide deck is included.  Provided in the following formats: .KEY | .PPT | .MP4

20 Pinterest “Pin” Images

Using our tips we created Pinterest optimized images. These images are sized 736px x 1104px for maximum Pinterest impact. An editable PSD file is included for each image. A list of links to source images (Courtesy of Unsplash) also included.  Provided in the following formats: jpg/psd

20 Instagram Images

Instagram is fast becoming the most popular social media platform for business and personal branding. Using our tips we created Instagram optimized image. These images are sized 1080px x 1080px. An editable PSD file is included for each image.A list of links to source images (Courtesy of Unsplash) also included.  Provided in the following formats: jpg/psd

30 Tweets

These tweets are sized perfectly to fit the 140 character limit and relate to the main topic. Included in a plain text format for easy copy and paste. Provided in the following formats: .txt

20 Facebook Posts

Use these Facebook posts to update your Facebook profile’s and/or group’s statuses. Included in a plain text format for easy copy and paste. Provided in the following formats: .txt

Sales Letter

Start selling the main eBook as soon as possible with this pre written sales letter.

It includes:

  • WORD Version
  • WordPress Code Version
  • Buy Buttons

Product Thumbnails

We have packaged a number of the thumbnail images that we use on our own salespage. This will help you get a sales or opt-in page up muck more quickly.

Included Thumbnails: 

  • Main eBook
  • Enhanced eBook
  • Workbook
  • Lead Gen Report
  • Main Slide Deck

Hand Curated Unsplash Collection

Unsplash is the best place to get high-quality images that you can use in almost any way you desire. We took the time to personally curate the best images for this topic and saved them in a handy collection you can use.

Our License

**You may only distribute NON EDITABLE versions of the content to your audience for their personal use only**

[YES] Can edit, take apart, add to, or sell as is (personal use only)
[YES] Can be bundled with other products
[YES] Can be offered as a bonus
[YES] Can be added to paid membership sites
[YES] Can claim full authorship
[YES] Can alter ecover graphics
[YES] Can be used for opt-in bonuses (newsletter signups, etc.)
[NO] Can sell resell rights
[NO] Can sell master resell rights
[NO] Can sell private label rights

**Important Note on Free Web Publishable Content Like Blog Posts/Social Posts**

You MAY NOT publish the following items as free web content like blog post, social posts, etc…

  • Main eBook
  • Lead Gen Report
  • Audio Book
  • Work Book

Everything else you MAY publish as free web content like blog post, social posts, etc…

Release Month:

August 2023

Release Day:



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