If you are a coach, consultant, speaker or any kind of expert and your business involves packaging and selling your expertise/advice, this is an important lesson.
A big problem for many of us who sell our “expertise” is that we have become unconsciously competent. In other words, we have been doing what we do for so long that it has become a “part” of us. It can be challenging to take a step back and actually explain/teach the deep level of knowledge we have acquired.
This lesson is all about learning how to “reverse engineer” the topics that you are an expert in and breaking down your expert level knowledge into teachable chunks for your audience.
PLR content can be a great tool to help you mine data that is buried within your brain.
Check out the video training: